Yann Betros is RÖJK's designer and founder and started the brand in 2010, when he was studying performance textiles at Derby University. When working on his thesis project, a hoodie with a unique, patented hood design that would later be called Tvister Helmet Hood, won first prize in the innovation competition Innovation for Extremes, he quickly received a lot of attention for his product from both the press and retailers. Since many were curious to hear more about his brand, which he had no plans to start at the time, he simply had to create one right there and then. The name was RÖJK, a mix of the Swedish expression “röjåk”, which was popular among Swedish “ski bums” in Val d'Isére during the winters he spent there.

We, who currently own and run RÖJK Superwear, are named, in addition to Yann, Isabelle Persson and Linus Zetterlund - a diverse group with a strong common interest in product development and environmental and sustainability, with an equally strong common will to be able to offer the market's greenest and most multifunctional products. at a price that everyone can afford.